Saturday, December 28, 2019

What To Do If You Find A Baby Squirrel

Grey squirrels are abundant in many parts of the United States. And it is right around now that these frequently spotted mammals are having their babies. Grey squirrels have babies twice a year - in the early spring  and the late summer. So it is that time of year again when baby squirrels may be just making their first  appearances or even venturing from their nest.   Grey squirrels typically have three to four babies in each litter. By four weeks of age, the babies  eyes open and by six weeks, the young are making their way out of the nest. By the time they reach eight or nine weeks of  age, baby squirrels are no longer nursing and are generally able to survive on their own in the wild. So its a short window in which baby squirrels rely on their mothers to survive. But despite their  mothers best intentions during this period, it doesnt take much - a storm, a downed tree, or  prowling house pets - to seperate a young baby squirrel from its mother.   What should you do if you find a baby squirrel in need of help? For starters, you should assess whether or not the squirrel is injured. Is it bleeding or does it  appear to have broken bones? Do you see any wounds? Was the squirrel being attacked by a cat? If you answered yes to any of these questions, contact your local wildlife emergency center as soon as possible.   If youre not sure whom to call, start with your local animal shelter or police station. They should  have contact information for your nearest wildlife hospital or rehabilitation center. If the squirrel is not injured, and it looks like it weighs around a half a pound or so, it may just  be old enough to survive on its own. A good rule of thumb is that if the squirrel is old enough to run  from you, it is old enough to take care of itself.   If you do decide to pick up the squirrel in order to evaluate it, be sure to wear thick leather gloves  before handling. Even baby squirrels can have a strong bite! According to the Wildlife Center of Virginia, if the squirrels tail is fluffed out and it weighs more than 6.5 ounces, it does not need human intervention in order to survive. If not, the squirrel may still need to nurse and be cared for by its mother.If you can locate the nest, place the baby in a box with an open lid at the base of the tree where the nest is located, If it is cold out, add a bag of warmed rice or hand warmers to the box to keep the baby warm while it waits for its mother. Check back frequently to see if the mother has found and relocated her baby. If not, call a wildlife rehabilitator to reassess the situation. Whatever you do, do NOT attempt to bring the baby squirrel home and raise it as a pet. While they may seem cute and cuddly as babies, squirrels are wild animals and it wont take long before they need to get back out into the wild. But too much time around humans could make it more difficult for a squirrel to survive on its own. When in doubt, call your local wildlife rehabilitators and they can talk you through the situation and  help you assess whether or not human intervention is needed. In many cases, nature can take care of itself and the baby squirrel can survive just fine without your help. But if help is needed, there are teams of professional and volunteer rehabilitators that can assist a young animal in getting back on its feet.

Friday, December 20, 2019

Analysis of the Whale Rider - 1485 Words

THE WHALE RIDER The films plot follows the story of Paikea Apirana (Pai)[In the book, her name is Kahu, short for Kahutia Te Rangi], a 12-year-old girl who is the only living child in the line of the tribes chiefly succession following the death of her twin brother and mother when she was born. By tradition, the leader should be the first-born son a direct patrilineal descendant of Paikea, aka Kahutia Te Rangi in the book, the Whale Rider he who rode on top of a whale from Hawaiki. However, Pai is female and technically cannot inherit the leadership. Pais koro, Apirana, or Old Paka as his wife Nanny Flowers calls him, the leader of the tribe, is initially angry at losing his grandson and being left with a worthless female. While he†¦show more content†¦Most heroes are big strong men, or mythical creatures that have thousands of stories and tales written about them. This hero is an unlikely one, a small girl, from a small tribe, in a small village in New Zealand. Paikea is a small girl that is 13 years old, and is a direct descendant of Paikea, the original whale rider. On her journey to become the leader of the tribe, she comes across numerous amounts of challenges from her grandfather, Koro. In the Paikea tribe, only the first-born son should be the leader of the tribe, which proves difficult for Paikea, since she is a female. Her journey begins when she does not even know anything about becoming leader; she is living a normal life, doing her school work and living with her grandparents. At school, she is the most interested in Paikea culture and origins, unlike the other boys. Eventually, her birthfather, Porourangi, comes back and describes his current situation in life; how he lives in Germany and has a great life with a new woman, who is pregnant. This upsets Paikea’s grandfather who out of anger says that he does not need Paikea, and that she is just a hassle. She leaves with her father, but on their way to the airport, she suddenly decides to turn around and return to her grandparents, for she cannot leave them. When she returns, her grandfather acts as if nothing has happened, and focuses more on the task at hand, finding somebody to lead the tr ibe. HerShow MoreRelatedAnalysis Of Whale Rider936 Words   |  4 PagesIn the film â€Å"Whale Rider†, we explore the traditions of the Maori tribe located in New Zealand. This tribe holds their traditions very high and only direct descendants of the Whale Rider himself can become the chief of the tribe. The main character in the film is a twelve-year-old girl named Paikea. Her twin brother died during childbirth, leaving Paikea as the only child. Because Paikea is a girl, she cannot be the leader of the tribe. Since there is no one in his family to become the next leaderRead MoreAnalysis Of Whale Rider939 Words   |  4 PagesNiki Caro’s highly commended film, ‘Whale Rider’, tells the story of a young Maori’s girl’s effort to prove herself to her grandfather, the Chief of Whangara. Her grandfather has traditional attitudes that blind him to see his granddaughter’s potential as chief and it is only when tragedy strikes that Pai (K eisha Castle-Hughes) can prove to Koro (Rawiri Paratene) that her community’s link with the traditions and culture of the Maori lives on. The film is set in the small New Zealand seaside villageRead MoreCritical Analysis Of Whale Rider1990 Words   |  8 Pages The New Zealand film, Whale Rider (2002) directed by Niki Caro is an extraordinary example of the feminist literary theory. 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According to Campbell as discussed in Indick article, thisRead MoreWhale Rider891 Words   |  4 PagesMovie analysis The Whale Rider Together with Yavaraj Athur Raghuvir I watched the movie called The Whale Rider which deals with the issue of cultural restrains both as an individual and as a society. The story takes place in New Zealand where the Maori people of a small village claim descent from the Whale Rider, Paikea. By tradition the heir to the leadership of the Maori tribe has to be the first born son- a direct patrilineal descendant of Paikea. The Maori people faces a crisis as the currentRead MoreAnimal Cruelty: Dog Fighting1869 Words   |  8 Pagesinstead the animals are put into dangerous situations because of the greedy and selfish nature of humans. We want to be entertained. What better way to entertain ourselves than to watch an animal struggle through trying to get a rider off of its back while we commend its rider for how long he stayed on? There are plenty of other ways. People can get hurt in these rodeos as well but they live for the thrill and do not always think about the possibility of hurting themselves as well as the animal. TheseRead More The Style of Beowulf Essay2172 Words   |  9 Pagesout with investigating common Germanic features. On the other e nd of the scale, attention was given to a possible Latin influence on the poem’s style. Recently, there have been reconsiderations of authochthonous traditions linked mainly with the analysis of larger narrative patterns (105).    Beowulf ‘s stylistic features will be examined in this essay, along with the perspectives of various literary critics.    T. A. Shippey in â€Å"The World of the Poem† expresses himself on the subject

Thursday, December 12, 2019

Merits and Demerits of Globalisation free essay sample

Introduction Globalization or (globalisation) is the process by which the people of the world are unified into a single society and function together. Globalization is often used to refer to economic globalization: the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology. This process is usually recognized as being driven by a combination of economic, technological, socio-cultural, political and biological factors. The term can also refer to the transnational dissemination of ideas, languages, or popular culture. Globalization means increasing the interdependence, connectivity and integration on a global level with respect to the social, cultural, political, technological, economic and ecological levels. Effects of globalization:- ? enhancement in the information flow between geographically remote locations ? the global common market has a freedom of exchange of goods and capital ? there is a broad access to a range of goods for consumers and companies ? worldwide production markets emerge ? Corporations have greater flexibility to operate across borders ? Increased flow of communications allows vital information to be shared between individuals and corporations around the world ? Spread of democratic ideals to developed nations ? Greater interdependence of nation-states ? Reduction of likelihood of war between developed nations ? Workers in less developed countries should see an increase in wages and living benefits. We will write a custom essay sample on Merits and Demerits of Globalisation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If they do, their rising standard of living should help them consume products from developed nations. A virtuous circle can theoretically be created by a whole new middle class that didn’t exist. ? Peace should be easier to maintain between nations as no country would remain isolated in this new world order. The relationship of China and the United States has changed dramatically as their trade partner status has increased over the years. ? Globalization can help modernize developing countries faster. Modern ideas can be spread to the workers, who make up the social order. ? Products can be purchased much cheaper in developing countries, which increases the lifestyle of the people. As we pay less for simple common items, we have more to spend on big ticket items, which fuel higher paid manufacturing jobs in developed countries. Advantages of globalization in the developing world It is claimed that globalization increases the economic prosperity and opportunity in the developing world. The civil liberties are enhanced and there is a more efficient use of resources. All the countries involved in the free trade are at a profit. As a result, there are lower prices, more employment and a better standard of life in these developing nations. It is feared that some developing regions progress at the expense of other developed regions. However, such doubts are futile as globalization is a positive-sum chance in which the skills and technologies enable to increase the living standards throughout the world. Liberals look at globalization as an efficient tool to eliminate penury and allow the poor people a firm foothold in the global economy. In two decades from 1981 to 2001, the number of people surviving on $1 or less per day decreased from 1. 5 billion to 1. 1 billion. Simultaneously, the world population also increased. Thus, the percentage of such people decreased from 40% to 20% in such developing countries. Disadvantages of globalisation Disadvantages of globalisation are as follows:- ? Increased flow of skilled and non-skilled jobs from developed to developing nations as corporations seek out the cheapest labor ? Increased likelihood of economic disruptions in one nation effecting all nations ? Corporate influence of nation-states far exceeds that of civil society organizations and average individuals ? Threat that control of world media by a handful of corporations will limit cultural expression ?

Wednesday, December 4, 2019

HIM Careers - Health Information

Question: Describe about AHIMA.org and search articles regarding AHIMA's Envision of the Future of HIM? Answer: Introduction AHIMA also known as The American Health Information Management Association provides professional and academic support to its community members by offering them professional accreditation services, educational opportunities and professional journals to aid in the process of Health Information Management (HIM). The organizations major strategic element is to provide all significant medical information from electronic health information to paper infrastructure. AHIMA has always been on the move analyzing its strategic elements of innovation and technological advancements (Ahima.org, 2016). AHIMA till date has represented more that 71,000 management professionals in health all over USA and the world. AHIMA has always been keen and committed towards advocating and promoting various researches of the highest quality, effective standards and best practices in health information. It is also actively contributing towards the advancements and developments of health information professional all around the world. Future Envision AHIMAs Building a Work Force for the Future educational perspectives in Information management and Health Informatics targets the development of the health information management profession by bringing efficient changes in the education system for producing future work force. According to Rebecca B. Reynolds, EdD, RHIA, FAHIMA and the associate professor of health informatics and information management the basic need for continuously looking at the competencies and learning outcomes of the student is to ensure that HIM workforce is developing on appropriate levels to meet the most critical industrial needs of the healthcare industry (Ahima.org, 2016). According to a survey conducted by a researcher it was analyzed that HIM competency is the most dominant education along with the most years of experience in the field. Educational programs related to HIM are the most significant aspect in the current environment in which most professionals will work in the future. As per the competenci es of the Global Health Informatics Education US the global curriculum is the most flexible framework which operates across various cultures and develops the competencies related to health management and health environment along with various abilities and skills. The program will significantly need adaptation to the local environment for being most efficient. It can be used as a core competency which will enable to provide the basic foundation for local adaption in every environment. Discussion Conclusion AHIMA has been quite influential in advocating quality research and practices that enables the professionals to be skilled in the field of HIM (Library.ahima.org, 2016). HIM has been the most virtual and future prospect educational field framed out by AHIMA. The organization has taken significant steps and ideas to provide the knowledge infrastructure along with framing envision for the future. The future vision of HIM is to provide quality healthcare, research and practices via quality information with the specific use of technological advancements. The vision of HIM is to conceptualize on the basic needs of the healthcare field by formulating various skilled and able professionals that adapt to the local environment and provide the most efficient service ("Long Term Care Facts. Washington, American Health Care Association", 1978). HIM values the publics right to confidential and accurate personal health information and respond to the policy strategies, research and information that keeps HIM to attain the goals and objectives with the vision of Better Health Information for All. References Ahima.org,. (2016).HIM Careers - Health Information 101. Retrieved 1 March 2016, from https://www.ahima.org/careers/healthinfo Ahima.org,. (2016).HIM Careers - Planning your education. Retrieved 1 March 2016, from https://www.ahima.org/careers/plan Library.ahima.org,. (2016).Search Results. Retrieved 1 March 2016, from https://library.ahima.org/xpedio/idcplg?IdcService=GET_SEARCH_RESULTSQueryText=xPublishSite%3Csubstring%3E%60BoK%60%3Cand%3ExSource%3Ccontains%3E%60AHIMA+Journal%60adhocquery=1urlTemplate=/xpedio/groups/public/documents/web_assets/queryresults.hcspResultCount=25SortField=xPubDateSortOrder=Desc Long Term Care Facts. Washington, American Health Care Association. (1978).Health Care Management Review,3(1), 88. https://dx.doi.org/10.1097/00004010-197824000-00013

Thursday, November 28, 2019

Overview of Distribution Channels

The world of marketing channels is a dynamic and ever changing place that offers some of the most exciting challenges known to business professionals. Whenever a new opportunity to make money appears, a new marketing channel is often created. In some fast changing markets, business possibilities emerge so rapidly, radically transforming the distribution channels. Often times, this is so frustrating for channel managers, who must decide which channels are correct for their company, product, and market places.Advertising We will write a custom essay sample on Overview of Distribution Channels specifically for you for only $16.05 $11/page Learn More A distribution channels are a group of people and firms involved in the transfer of title or ownership as the product moves from the producer to the ultimate consumer. The American Marketing Association describes a distribution channels as the structure of intra company organization units and extra company agent s, dealers, wholesalers and retailers through which a commodity, product or service is marketed (Havaldar and Cavale, 2006). In short, distribution channels are nothing but intermediaries or middlemen between the producer and the consumer. Distribution channels are there because the producers can not reach all their customers. They help to multiply reach and provide efficiency to the marketing process. Furthermore, they have the core competence and the reach which a company may not have and they can do this entire process more cost effectively. According to Havaldar and Cavale (2006), distribution channels can broadly be classified as follows: Sales Channel This has the function of motivating buyers, sharing information between the consumer and company, negotiating fair bargains for the consumer, and financing the transactions. A distributor for Oatmeal/Quaker Oats Company would perform all these functions for the company by dealing with retailers and wholesalers who stock and sell the company products. Delivery Channel This is regarded as the primary job of a clearing and forwarding company and, is typically meant for physical transactions only. A clearing and forwarding company for Oatmeal/Quaker Oats Company would ensure that the orders received from the company for the company distributors would be physically delivered to them on time and in full. The clearing and forwarding company would also receive and stock the company products for distribution. Service Channel This is mainly concerned with the after sales service. This will ensure that Oatmeal/Quaker Oats Company is able to address any issues brought up by clients after the actual distribution has taken place.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A number of distribution channels are available and may be used by a company depending on preference. They include company owned distribution centers, dis tributors, value added resellers and agents, who could be exclusive, or shared, wholesalers who stock and sell a variety of products including that of competition and, retailers who are the ultimate and direct connect with the end user and consumer. For industrial products, a company’s own sales and marketing team could also serve as part of the channel system. Each channel member has unique characteristics and serves some objectives for the companies doing business in a given market or geographical area. Analysis of Target Market’s Needs This part contains information about the needs of the target market. In the first place, the target market is densely populated. In addition, the target population seems attracted to the Oatmeal/Quaker Oats Company products and the existing companies are not able to satisfy the market demand. Clearly, this lessens the company’s advertising burden. However, despite the fact that the existing companies are not able to meet the ma rket demand, they have been offering high quality services. This implies that Oatmeal/Quaker Oats will be required to work extremely hard to differentiate its products and services from those of other players in the sector. Secondly, and to Oatmeal/Quaker Oats Company’s advantage, there is a small market segment that is yet to be penetrated by any of the players. With such a niche, Oatmeal/Quaker Oats Company is assured of setting foot in a section of the target market without fierce competition (Pinson, 2008). Over and above what has been said above, the trend in the target market indicates that the need for the company’s products and services will continue to increase. This can be attributed to the fact that there is an influx of people from other areas coming to live in the target market. In essence, this has the effect of increasing the area’s population. Choice of Channel Members Although there are a variety of channel members who may be used by Oatmeal/Qua ker Oats Company, it is advisable for the company to use wholesalers and retailers for effectiveness. Furthermore, an indirect rather than direct distribution approach will improve the company’s performance. Using an indirect approach to distribution will enable Oatmeal/Quaker Oats Company to create a strong relationship with customers by taking advantage of the wholesalers and retailers. In this case, wholesalers and retailers will act as the middlemen to deliver products and services to the customers.Advertising We will write a custom essay sample on Overview of Distribution Channels specifically for you for only $16.05 $11/page Learn More Number of Channel Members As has been indicated in the preceding section, wholesalers and retailers are the two channel members who will be used in the distribution of products and services to customers. This number of channel members has been chosen strategically in order to avoid dealing with a very complex distribution system. Channel Organization The channel organization will be as illustrated by figure 1. Figure 1: Channel Organization The figure shows the flow of products for the company to the consumer. Once the company has done its production, the products are dispatched to the wholesalers using the company’s transportation facilities. The wholesaler then makes arrangements to get the products to the retailers. Finally, it the retailer who makes sure that products end up with the consumers. References Havaldar, K. K., Cavale, V. M. (2006). Sales Distribution Mgmt. New Delhi: Tata McGraw-Hill Education. Pinson, L. J. (2008). Anatomy of a Business Plan: The Step-By-Step Guide to Building Your Business and Securing Your Company’s Future. Tustin, CA: Aka Associates.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Overview of Distribution Channels was written and submitted by user Coleman Burton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, November 24, 2019

An analysis and comparison of James Bond Film Essay Example

An analysis and comparison of James Bond Film Essay Example An analysis and comparison of James Bond Film Paper An analysis and comparison of James Bond Film Paper The names Bond James Bond In 1952 writer Ian Fleming created one of the best fictional heroes of all time, James bond. James bond films have become a major hit throughout the years. The first James bond Movie was made in 1962. Since then over 21 James bond films have been made. There has been 6 actors, all were successful in playing the James bond roll; Sean cannery, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan and Daniel Craig (current James bond).There are many different reasons why the audience go for James bond films. It is appealing to women because of the good-looking, sophisticated and intelligent men. They are mainly drawn to James bond as he has all of these features and he is British. Women might also want to watch the films to keep a look out for fashionable clothes which are represented in the female actors. Males on the other hand are attracted by many more ideas. The films are constantly full of high energy and excitement which the props help to build up such as the unusual gadgets, guns, explosions and extreme stunts. Some men might watch James Bond films because of envy built by the main character Bond himself. The fact that he owns flashy cars such as the Aston Martin and other exhilarating vehicles could cause some male or even female audiences become quite jealous in addition James bond seems to always be surrounded by beautiful women. James bond films have gorgeous women, most in which are presented either half naked or through their sexual actions which is another reason why men are enticed to Bond films. It seems that every James bond film follows the same formula. The typical James Bond storyline would be when a problem occurs, bond is usually ordered to solve it. Bond hunts down the villain, on the way of his mission he either bumps into beautiful women or women that are related to the problem. He gets involved with the women sexually, sometimes in order get information from them. Some of the ladies end up dead and luckily for one, bond falls in love with them and so she lives. In the end James bond finds out the villains evil intensions and discovers a way to halt his/her tactics. The villain dies; Bond once again saves the world from destruction. There are many different settings for James bond movies. Some of the typical settings would be usually placed in exotic fancy locations such as the Bahamas or Spain, this is normally where he chases the villains and ladies. The conventional characters that are used in James bond films are usually very attractive and influential to the audience. There is always a classically stereotypical female villain who thinks she can seduce James Bond, she is the very sexually promiscuous woman in which bond can easily get information from by using sexual advances. Sometimes they are influenced by James bond to turn from bad to good but they end up dead either way. However the good girls are the ones that Bond truly falls in love with, she is not as sexual as the female villains but is a very beautiful lady and Bond protects her till the very end. The villains are usually the ones that want to take over the world or blown up a city/place. James Bond is a stereotypical heroic character. He is a ladies man/a man on a mission. Bond completes his given task and later praised by bonds high class boss. There is a regular theme tune that is often played when James Bond makes his entrance in different places or when he is ready for action.  James bond posters help the audience to uncover the possible story before watching the film. This essay will be closely analysing, comparing and contrasting two well known James bond posters. Firstly I will be analysing the James bond Thunderball poster. The mis-en-scene of this poster is initially the images of James bond. We can see James Bond in a variety of different activities which connotes the film is full of action furthermore gives us the impression James bond is a strong, fit and healthy man. James bond is shown in a significant way to suggest he is the main character. In the first shot he is wearing a black suit which shows he could be high class. Bond is holding a gun and carrying a jetpack suggesting that the film will be violent. His face expression seems to looking in another direction in a quite serious look. This implies he is suspicious or ready for action. The fire also suggests a bit of violence. The brown background is quite dull however is an effective way to make James bond appear more conspicuous hence capture the audiences attention. The guns, jet suits and fire are appealing to a male audience. In the next shot we see the same man in the first shot; he is wearing a orange swim suit. This connotes he is a very sporty masculine man. Bond seems to be holding back another diver out of the way, we cannot see the divers face, but we can see him possibly aiming to get the metal object off Bonds hand, maybe this object is the key device that will blow up the world thus he could be the villain. Perhaps Bond is trying to get the device away from the villain giving the audience the impression he is the heroic character. We see a different background as opposed to the first shot. It is shot in a different place which implies the film will also be set in many countries/places. We can see water and speedboats in addition other drivers seem to be falling into the water, this whole background scene connote that it is an action packed film.

Thursday, November 21, 2019

A Tale of Two IS Projects. JetBlue and WestJet Essay

A Tale of Two IS Projects. JetBlue and WestJet - Essay Example Importance of Reservation System in WestJet and JetBlue For airline companies like JetBlue or WestJet, the importance of the reservation system is like a heart to organizations’ operations giving stimulus to each of the organization sections. An airline company which is settled on a larger scale reservation system is directly necessary to the business operation of that company (Laudon, 2013, pp. 556-557). Ability to book flights or dealing customers with time effectiveness comes directly from an effective reservation system and for that reason organizations like JetBlue and WestJet emphasize on keeping their reservation systems upgraded. Similarly, fares or inventory record management, data processing and management and information management is all what is conducted through an active reservation system (Laudon, 2013). For that reason, JetBlue and WestJet both organizations try to induce their systems with a proactive and comprehensive approach. If the systems are not proactive, there are more chances that a lot of informational op erations get weakened affecting the overall business of the company. This clears out the significance of a reservation system in a transnational airline organization (Laudon, 2013). Key Risk Factors on Upgrading Reservation Systems (JetBlue vs. WestJet) For a firm like WestJet which captures forty percent of the Canadian market share by taking 300 to 400 flights each single day, it is a complete challenge to upgrade its reservation system which requires significant amendments in the operational setup (Oz, 2009). The challenge is same for JetBlue which is a budget airline and have to deal with a large number of customers each day. From the business point of view, the challenge is of losing sales number, revenues and position in the stock market. Because upgrading requires a temporary shutdown, it intakes the risk of losing brand value or position (Laudon, 2013). From customers’ point of view, if amendments are not good enough like they cannot meet the customers’ choice and view, they result in a significant setback to firm’s business. Definitely, when customers are not satisfied it impacts the overall status of the company and also the prospect which comes through customers’ approval. These were particular risk factors which both WestJet and JetBlue involved at their upgrades. The factors required wise planning and the input of leadership to get controlled and managed. They required effective administrative planning to result in favor of firms’ operations (Oz, 2009). Implementation of the New Reservation System There were distinctive problems which both organizations (JetBlue and WestJet) faced at the time of their reservation system upgrade. They faced problems at the managerial level, planning problems and operational problems at the time of change (Wit & Meyer, 2010, p. 439). The initial challenge was to transform the smaller reservation setup to a larger IS system- a system which has more vibrant processing and can easily deal with greater volume of customers. This required the expansion of the primary database, the expansion of the inventory, and the expansion of the processing units in order to become a uniform information system. However, the situation on upgrade was mo re enduring for WestJet than JetBlue. According to Robert Palmer (a